Advertising research : theory and practice / Joel J. Davis.
By: Davis, Joel.
Material type:
TextPublisher: Upper Saddle River, NJ : Prentice Hall, 1997. Description: xxiv, 695 p. ill. 24 cm.ISBN: 0-13-221813-5.
| Item type | Current library | Call number | Materials specified | Status | Barcode | |
|---|---|---|---|---|---|---|
| Книга | Сховище дослідницьке | HF5814 .D38 1997 (Browse shelf(Opens below)) | I | Available | 2040907 |
Бібліогр. в підрядк. прим.
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