Crossing the chasm : marketing and selling high-tech products to mainstream customers / Geoffrey A. Moore ; with a foreword by Regis McKenna.
By: Moore, Geoffrey A.
Contributor(s): McKenna, Regis [foreword].
Material type:
TextPublisher: New York : Harper Business, a division of Harper Collins publishers, 1995. Description: xv, 223 p. schem. 20 cm.ISBN: 0-88730-717-5.
| Item type | Current library | Call number | Materials specified | Status | Barcode | |
|---|---|---|---|---|---|---|
| Книга | Сховище дослідницьке | HF5439.H54 M66 1995 (Browse shelf(Opens below)) | I | Available | 1077758 |
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