Consumer behavior
Hoyer, Wayne D..
Consumer behavior /
Wayne D. Hoyer, Deborah J. MacInnis
. - 2nd edition
. - Boston : New Jork : Houghton Mifflin Company, 2001
. - xxi, 681 p. ill., tab., schem. 26 cm.
0-618-01326-1
0-618-01326-1