Advertising
Wells, William 1926-.
Advertising: principles & practice /
William Wells, Sandra Moriarty, John Burnett
. - 7th edition
. - Upper Saddle River : Prentice Hall, 2006
. - xxxi, 592 p. ill. 28 cm. 1 CD-Rom
0-13-146560-0
0-13-146560-0