Copywriting for the electronic media

Meeske, Milan D.. Copywriting for the electronic media: a practical guide / Milan D. Meeske . - 3rd edition . - Belmont : Wadsworth Publishing Company, 1998 . - xvii, 295 p. ill., tab. 28 cm.
К.: Бібліогр. : c. 289-290, Index
0-534-50754-9