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Creative strategy in advertising

Jewler, A. Jerome. Creative strategy in advertising / A. Jerome Jewler, Bonnie L. Drewniany . - 7th ed. . - Belmont, CA : Wadsworth ; Thomson Learning, 2000 . - xiv, 312 p. ill. 25 cm.
К.: Бібліогр. : c. 295-299.
ISBN: 0-534-55783-X

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