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Advertising principles

Vanden Bergh, Bruce G.. Advertising principles: choice, challenge, change / Bruce G. Vanden Bergh, Helen Katz . - Lincolnwood, Ill. : NTC Business Books, 1999 . - xxii, 582 p. ill. 29 cm.
К.: Бібліогр. : c. 543-550, Index.
ISBN: 0-8442-2990-3

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