Integrated advertising, promotion & marketing communications
Clow, Kenneth E..
Integrated advertising, promotion & marketing communications /
Kenneth E. Clow, Donald Baack
. - 2nd edition
. - Upper Saddle River : Pearson Prentice Hall, 2004
. - xxvii, 538 p. ill., tab. 28 cm.
0-13-140546-2
0-13-140546-2