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Kleppner’s advertising procedure

Lane, W. Ronald 1940-. Kleppner’s advertising procedure / W. Ronald Lane, Karen Whitehill King, J. Thomas Russell . - 17th edition . - Upper Saddle River : Pearson/Prentice Hall, 2008 . - xx, 829 p. ill., schem., tab. 28 cm.
ISBN: 13 : 978-0-13-230829-8 10 : 0-13-230829-0

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