Marketing 3.0
Kotler, Philip.
Marketing 3.0: from products to customers to the human spirit /
Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
. - Hoboken : Wiley, 2010
. - xv, 188 p. tab., schem. 24 cm.
978-0-470-59882-5
978-0-470-59882-5