Research for marketing decisions

Green, Paul E.. Research for marketing decisions: Paul E. Green, Donald S. Tull / . - 4th edition . - Englewood Clifs : Prentice-Hall, 1978 . - xiii, 673 p. tab., schem. 24 cm. - (Prentice-Hall international series in managment )
К.: Бібліогр. : c. 645-658, Index
0-13-774158-8