Marketing aesthetics

Schmitt, Bernd. Marketing aesthetics: the strategic management of brands, identity, and image / Bernd Schmitt, Alex Simonson ; foreword by Tom Peters . - New York : Free Press, 1997 . - xv, 345 p. ill. 24 cm.

У книзі штамп.
К.: Бібліогр. в прим. : с. 321-330, Покажчик
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