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Selling the invisible a field guide to modern marketing

Beckwith, Harry 1949-. Selling the invisible: a field guide to modern marketing / Harry Beckwith . - New York : Boston : Business plus, 1997 . - xx, 252 c. 20 см.
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ISBN: 9780446520942

Subjects--Topical Terms:
Сфера послуг--Маркетинг

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