A new brand world : 8 principles for achieving brand leadership in the 21st century / Scott Bedbury with Stephen Fenichell.
By: Bedbury, Scott.
Contributor(s): Fenichell, Stephen.
Material type:
TextPublisher: London : Penguin Books, 2003. Description: xix, 220 p. 21 cm.ISBN: 978-0-14-200190-5.
| Item type | Current library | Call number | Materials specified | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
| Книга | Сховище дослідницьке | HD69.B7 B43 2001 (Browse shelf(Opens below)) | I | E2004714645068214AB00112 | Available | 1050371 |
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