Advertising research : theory and practice / Joel J. Davis.

By: Davis, Joel, 1950-.
Material type: TextTextPublisher: Upper Saddle River, NJ : Prentice Hall, 1997. Description: xxiv, 695 p. ill. 24 cm.ISBN: 0-13-221813-5.
List(s) this item appears in: Книги Бізнес-школи УКУ
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