Advertising and integrated brand promotion / Thomas C. O’Guinn, Chris T. Allen, Richard J. Semenik.
By: O’Guinn, Thomas C.
Contributor(s): Allen, Chris T | Semenik, Richard J.
Material type:
TextPublisher: Mason : Thomson/South-Western, 2003. Edition: 3rd edition.Description: xxxix, 773 p. ill. 28 cm.ISBN: 0-324-11380-3.
| Item type | Current library | Call number | Materials specified | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
| Книга | Читальний зал 3 | HF5821 .O38 2003 (Browse shelf(Opens below)) | I | E2004707B4D06821D485010B | Available | 3004106 |
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