Integrated marketing communications : a systems approach / M. Joseph Sirgy.
By: Sirgy, M. Joseph.
Material type:
TextPublisher: Upper Saddle River, N.J. : Prentice Hall, 1998. Description: xix, 312 p. ill. 24 cm.ISBN: 0-13-205618-6.
| Item type | Current library | Call number | Materials specified | Status | Barcode | |
|---|---|---|---|---|---|---|
| Книга | Сховище дослідницьке | HF5415.123 .S57 1998 (Browse shelf(Opens below)) | I | Available | 2043831 |
Browsing Сховище дослідницьке shelves Close shelf browser (Hides shelf browser)
| HF5415.123 .G65 1995 Public relations in the marketing mix | HF5415.123 .O33 1998 Developing a creative and innovative integrated marketing communications plan | HF5415.123 .S55 2003 Advertising, promotion & supplemental aspects of integrated marketing communications | HF5415.123 .S57 1998 Integrated marketing communications | HF5415.1255 .W35 2008 Buying in | HF5415.1263 .M37 1993 Customer visits | HF5415.127 .T74 2011 Целевой маркетинг сегментация и позиционирование |
Бібліогр. в кінці розд., Index.
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