New and improved : the story of mass marketing in America / Richard S. Tedlow.

By: Tedlow, Richard S.
Material type: TextTextPublisher: New York : Basic Books, Inc., Publishers, 1990. Description: xi, 481 p. ill., tab., schem. 24 cm.ISBN: 0-465-05023-9.
List(s) this item appears in: Книги Бізнес-школи УКУ
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Item type Current library Call number Materials specified Status Barcode
Книга Сховище дослідницьке HF5415.1 .T43 1990 (Browse shelf(Opens below)) I Available 2058486

Бібліогр. : c. 441-466, Index

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