Hoyer, Wayne D..
Consumer behavior /
Wayne D. Hoyer, Deborah J. MacInnis 
. - 2nd edition 
. - Boston : New Jork : Houghton Mifflin Company,  2001 
. - xxi, 681 p.  ill., tab., schem.  26 cm. 
<br/><label>  ISBN: </label>0-618-01326-1