Wells, William 1926-.
Advertising: principles and practice /
William Wells, John Burnett, Sandra Moriarty 
. - 6th edition 
. - Upper Saddle River : Prentice Hall,  2003 
. - xxxii, 599 p.  ill., tab.  28 cm. 
<br/><label>  ISBN: </label>0-13-100428-X