Meeske, Milan D..
Copywriting for the electronic media: a practical guide /
Milan D. Meeske 
. - 3rd edition 
. - Belmont : Wadsworth Publishing Company,  1998 
. - xvii, 295 p.  ill., tab.  28 cm. 
<br/>К.: Бібліогр. : c. 289-290, Index 
<br/><label>  ISBN: </label>0-534-50754-9