TY  - BOOK
AU  - Jewler,A.Jerome
AU  - Drewniany,Bonnie L.
TI  - Creative strategy in advertising
SN  - 0-534-55783-X
PY  - 2000///
CY  - Belmont, CA
PB  - Wadsworth ; Thomson Learning
N1  - Бібліогр. : c. 295-299
ER  -