TY  - BOOK
AU  - Vanden Bergh,Bruce G.
AU  - Katz,Helen E.
TI  - Advertising principles: choice, challenge, change
SN  - 0-8442-2990-3
PY  - 1999///
CY  - Lincolnwood, Ill.
PB  - NTC Business Books
N1  - Бібліогр. : c. 543-550, Index
ER  -