TY  - BOOK
AU  - Zumpfe,Kathleen Rathje
AU  - Wells,William
AU  - Moriarty,Sandra
AU  - Burnett,John
TI  - Advertising: instructor's manual
T2  - Advertising principles and practice
SN  - 0-13-186527-7
PY  - 2006///
CY  - Upper Saddle River
PB  - Pearson Prentice Hall
ER  -