O’Guinn, Thomas C..
Advertising and integrated brand promotion /
Thomas C. O’Guinn, Chris T. Allen, Richard J. Semenik 
. - 3rd edition 
. - Mason : Thomson/South-Western,  2003 
. - xxxix, 773 p.  ill.  28 cm. 
<br/><label>  ISBN: </label>0-324-11380-3