Schultz, Don E..
Strategic advertising campaigns /
Don E. Schultz, Beth E. Barnes 
. - 4th edition 
. - Lincolnwood : NTC Business Books,  1995 
. - xxvi, 370 p.  ill., schem.  24 cm. 
<br/>К.: Бібліогр. : c. 353 
<br/><label>  ISBN: </label>0-8442-3015-4