Lane, W. Ronald 1940-.
Kleppner’s advertising procedure /
W. Ronald Lane, Karen Whitehill King, J. Thomas Russell 
. - 17th edition 
. - Upper Saddle River : Pearson/Prentice Hall,  2008 
. - xx, 829 p.  ill., schem., tab.  28 cm. 
<br/><label>  ISBN: </label>13 : 978-0-13-230829-8 10 : 0-13-230829-0