Moriarty, Sandra E..
Advertising: principles & practice /
Sandra Moriarty, Nancy Mitchell, William Wells 
. - 8th edition 
. - Upper Saddle River : Pearson Prentice Hall,  2009 
. - xlvi, 640 p.  ill., schem.  28 cm. 
<br/>К.: Бібліогр. : c. 615-624, Index 
<br/><label>  ISBN: </label>978-0-13-604195-5 0-13-604195-7