Kotler, Philip.
Marketing 3.0: from products to customers to the human spirit /
Philip Kotler, Hermawan Kartajaya, Iwan Setiawan 
. - Hoboken : Wiley,  2010 
. - xv, 188 p.  tab., schem.  24 cm. 
<br/><label>  ISBN: </label>978-0-470-59882-5