TY  - BOOK
AU  - Kotler,Philip
AU  - Kartajaya,Hermawan
AU  - Setiawan,Iwan
TI  - Marketing 3.0: from products to customers to the human spirit
SN  - 978-0-470-59882-5
PY  - 2010///
CY  - Hoboken
PB  - Wiley
ER  -