Eastman, Susan Tyler.
Broadcast/cable programming: strategies and practices /
Susan Tyler Eastman, Douglas A. Ferguson 
. - 5th edition 
. - Belmont : Wadsworth Publishing Company,  1997 
. - xvii, 471 p.  tab., map.  24 cm. 
<br/>К.: Бібліогр. : c. 436-444, Index 
<br/><label>  ISBN: </label>0-534-50744-1