Kotler, Philip.
Good works!: marketing and corporate initiatives that build a better world... and the bottom line /
Philip Kotler, David Hessekiel & Nancy R. Lee 
. - Hoboken : Wiley,  2012 
. - vi, 282 p.  ill., tab.  24 cm. 
<br/><label>  ISBN: </label>978-1-118-20668-3