Bivins, Thomas H..
Public relations writing: the essentials of style and format /
Thomas H. Bivins 
. - 5th edition 
. - Boston : Dubuque : Madison : Mc-Graw Hill,  2004 
. - xii, 359 p.  ill., tab.  23 cm. 
<br/><label>  ISBN: </label>0-07-288256-5