Willmott, Michael.
Citizen brands: putting society at the heart of your business /
Michael Willmott 
. - Chichester : John Wiley & Sons, Ltd.,  2003 
. - xi, 260 p.  ill.  22 cm. 
<br/>К.: Бібліогр. : c. 237-250, Index 
<br/><label>  ISBN: </label>0-470-85358-1