Ariely, Dan.
The upside of irrationality: the unexpected benefits of defying logic at work and at home /
Dan Ariely 
. - New York : Harper Collins Publishers,  2010 
. - xi, 334 p.  ill., tab., schem.  23 cm. 
<br/>К.: Бібліогр. в прим. : с. 305-318, Покажчик 
<br/><label>  ISBN: </label>978-0-06-199503-3 978-0-06-20048-1