Tedlow, Richard S..
New and improved: the story of mass marketing in America /
Richard S. Tedlow 
. - New York : Basic Books, Inc., Publishers,  1990 
. - xi, 481 p.  ill., tab., schem.  24 cm. 
<br/>К.: Бібліогр. : c. 441-466, Index 
<br/><label>  ISBN: </label>0-465-05023-9