Heath, Chip.
Switch: how to change things when change is hard /
Chip Heath, Dan Heath 
. - New York : Broadway Books,  2010 
. - 305 p.  schem.  21 cm. 
<br/>К.: Бібліогр. : c. 267-292, Index 
<br/><label>  ISBN: </label>978-0-385-52875-7