Reason, Ben 1972-.
Service design for business: a practical guide to optimizing the customer experience /
Ben Reason, Lavrans Lv̜lie, Melvin Brand Flu 
. - Hoboken : Wiley,  2016 
. - xi, 189 p.  ill.  23 cm. 
<br/><label>  ISBN: </label>978-1-118-98892-3