Moore, Geoffrey A. 1946-.
Crossing the chasm: marketing and selling high-tech products to mainstream customers /
Geoffrey A. Moore ; with a foreword by Regis McKenna 
. - New York : Harper Business, a division of Harper Collins publishers,  1995 
. - xv, 223 p.  schem.  20 cm. 
<br/><label>  ISBN: </label>0-88730-717-5