Kim, W. Chan.
Blue ocean strategy: how to create uncontested market space and make the competition irrelevant /
W. Chan Kim, Renée Mauborgne 
. - Boston : Harvard Business School Press,  2015 
. - xv, 287 p.  tab., schem.  24 cm. 
<br/><br/> У книзі наліпка.
<br/>К.: Бібліогр. : c. 263-270, Покажчик 
<br/><label>  ISBN: </label>978-1-62527-449-6