Advertising : principles & practice / Sandra Moriarty, Nancy Mitchell, William Wells.

By: Moriarty, Sandra E. Sandra Ernst.
Contributor(s): Wells, William, 1926- | Mitchell, Nancy, 1950-.
Material type: TextTextPublisher: Upper Saddle River : Pearson Prentice Hall, 2009. Edition: 8th edition.Description: xlvi, 640 p. ill., schem. 28 cm.ISBN: 978-0-13-604195-5; 0-13-604195-7.
List(s) this item appears in: Книги Бізнес-школи УКУ
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Item type Current library Call number Materials specified Copy number Status Date due Barcode
Книга Бібліотека УКУ HF5823 .M67 2009 (Browse shelf(Opens below)) I E20047092CA06821EC02010B Checked out 26.11.2025 3004308

Бібліогр. : c. 615-624, Index

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