000 00505nam a2200169 4500
001 UA/LIB/BASE/308748313
005 20180123214311.0
020 _a0-9657114-2-0
040 _bukr
_ePSBO
041 0 _aeng
090 _aHD69.B7
_bK45 2002
_cHD69.B7 K45 2002
100 1 _aKeller, Kevin Lane
_d1956-
245 1 0 _aBranding and brand equity
_cKevin Lane Keller
260 _aCambridge
_bMarketing Science Institute
_c2002
300 _axviii, 86 p.
_c23 cm
490 0 _aRelevant knowledge series
504 _aБібліогр. : c. 59-78
999 _c239067
_d239067