| 000 | 00629nam a2200181 4500 | ||
|---|---|---|---|
| 001 | UA/LIB/BASE/313512141 | ||
| 005 | 20180123214433.0 | ||
| 020 | _a0-8442-2990-3 | ||
| 040 |
_bukr _ePSBO |
||
| 041 | 0 | _aeng | |
| 090 |
_aHF5823 _b.V36 1999 _cHF5823 .V36 1999 |
||
| 100 | 1 | _aVanden Bergh, Bruce G. | |
| 245 | 1 | 0 |
_aAdvertising principles _bchoice, challenge, change _cBruce G. Vanden Bergh, Helen Katz |
| 260 |
_aLincolnwood, Ill. _bNTC Business Books _c1999 |
||
| 300 |
_axxii, 582 p. _bill. _c29 cm |
||
| 504 | _aБібліогр. : c. 543-550, Index. | ||
| 700 | 1 | _aKatz, Helen E. | |
| 999 |
_c239797 _d239797 |
||