| 000 | 00644nam a2200193 4500 | ||
|---|---|---|---|
| 001 | UA/LIB/BASE/314805234 | ||
| 005 | 20180123214507.0 | ||
| 020 | _a0-324-11380-3 | ||
| 040 |
_bukr _ePSBO |
||
| 041 | 0 | _aeng | |
| 090 |
_aHF5821 _b.O38 2003 _cHF5821 .O38 2003 |
||
| 100 | 1 | _aO’Guinn, Thomas C. | |
| 245 | 1 | 0 |
_aAdvertising and integrated brand promotion _cThomas C. O’Guinn, Chris T. Allen, Richard J. Semenik |
| 250 | _a3rd edition | ||
| 260 |
_aMason _bThomson/South-Western _c2003 |
||
| 300 |
_axxxix, 773 p. _bill. _c28 cm |
||
| 700 | 1 | _aAllen, Chris T. | |
| 700 | 1 | _aSemenik, Richard J. | |
| 999 |
_c240110 _d240110 |
||