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_aHF5415.123 _b.S55 2003 _cHF5415.123 .S55 2003 |
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| 100 | 1 | _aShimp, Terence A. | |
| 245 | 1 | 0 |
_aAdvertising, promotion & supplemental aspects of integrated marketing communications _cTerence A. Shimp |
| 250 | _a6th edition | ||
| 260 |
_aMason _bThomson South-Western _c2003 |
||
| 300 |
_axxi, 650 p. _bill., tab. _c28 cm |
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| 999 |
_c240111 _d240111 |
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