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| 001 | UA/LIB/BASE/314806751 | ||
| 005 | 20180123214507.0 | ||
| 020 | _a0-13-140546-2 | ||
| 040 |
_bukr _ePSBO |
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| 041 | 0 | _aeng | |
| 090 |
_aHF5415.123 _b.C56 2004 _cHF5415.123 .C56 2004 |
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| 100 | 1 | _aClow, Kenneth E. | |
| 245 | 1 | 0 |
_aIntegrated advertising, promotion & marketing communications _cKenneth E. Clow, Donald Baack |
| 246 | 3 | 3 | _aIntegrated advertising, promotion, and marketing communications |
| 250 | _a2nd edition | ||
| 260 |
_aUpper Saddle River _bPearson Prentice Hall _c2004 |
||
| 300 |
_axxvii, 538 p. _bill., tab. _c28 cm |
||
| 700 | 1 | _aBaack, Donald | |
| 999 |
_c240112 _d240112 |
||