000 00592nam a2200169 4500
001 UA/LIB/BASE/318935817
005 20180123214620.0
020 _a0-13-778333-7
040 _bukr
_ePSBO
041 0 _aeng
090 _aHF5415.123
_b.O33 1998
_cHF5415.123 .O33 1998
100 1 _aOgden, James R.
245 1 0 _aDeveloping a creative and innovative integrated marketing communications plan
_ba working model
_cJames R. Ogden
260 _aUpper Saddle River
_bPrentice Hall
_c1998
300 _av, 184 p.
_bschem.
_c25 cm
964 _a2010-02-08
999 _c240797
_d240797