000 nam a22 7a 4500
999 _c295545
_d295545
005 20180423152108.0
020 _a978-1-62527-449-6
040 _bukr
041 0 _aeng
090 _aHF5415.153
_b.K56 2015
_cHF5415.153 .K56 2015
100 1 _aKim, W. Chan
245 1 0 _aBlue ocean strategy
_bhow to create uncontested market space and make the competition irrelevant
_cW. Chan Kim, Renée Mauborgne
260 _aBoston
_bHarvard Business School Press
_c2015
300 _axv, 287 p.
_btab., schem.
_c24 cm
500 1 0 _aУ книзі наліпка
504 _aБібліогр. : c. 263-270, Покажчик
700 1 _aMauborgne, Renée
942 _2lcc
_cBOOK