| 000 | nam a22 7a 4500 | ||
|---|---|---|---|
| 999 |
_c295990 _d295990 |
||
| 020 | _a0-684-82655-0 | ||
| 040 | _bukr | ||
| 041 | 0 | _aeng | |
| 090 |
_aHD59.2 _b.S3 1997 _cHD59.2 .S3 1997 |
||
| 100 | 1 | _aSchmitt, Bernd | |
| 245 | 1 | 0 |
_aMarketing aesthetics _bthe strategic management of brands, identity, and image _cBernd Schmitt, Alex Simonson ; foreword by Tom Peters |
| 260 |
_aNew York _bFree Press _c1997 |
||
| 300 |
_axv, 345 p. _bill. _c24 cm |
||
| 500 | 1 | 0 | _aУ книзі штамп |
| 504 | _aБібліогр. в прим. : с. 321-330, Покажчик | ||
| 700 | 1 | _aSimonson, Alex | |
| 700 | 1 |
_aPeters, Tom _eforeword |
|
| 942 |
_2lcc _cBOOK |
||