000			02152nam a22002177a 4500
999			_c325297 _d325297
020			_a9781541604209
040			_aUA-LvUCU _bukr _cUA-LvUCU
041	0		_aeng
090			_aHD70.D48 _bB37 2024 _cHD70.D48 B37 2024
100	1		_aBartkus, Viva Ona
245	1	0	_aBusiness on the edge _bhow to turn a profit and improve lives in the world's toughest places _cViva Ona Bartkus and Emily S. Block
260			_aNew York _bBasic Books _c2024
300			_a259 с. _c25 см
500			_aУ книзі дарчий напис : Viva Ona Bartkus
504			_aМістить бібліографію та покажчик
520			_a"Many companies worry that expanding into emerging markets is a risky--and even dangerous--move. Professors Viva Ona Bartkus and Emily S. Block see things differently. They argue that by entering markets in the world's frontline regions--areas stuck in cycles of violence and extreme poverty--business can actually create stability and expand opportunity for communities and corporations alike. From helping Colombian farmers transition from growing coca to produce, to disrupting human trafficking rings by creating more construction jobs in the Philippines, Business on the Edge proves that businesses can make money while advancing corporate social responsibility, environmental conservation, and social justice. Partnering with groups including multinational companies, NGOs, and the US military, Bartkus and Block outline their process for generating opportunities, detailing their successes and failures in launching over 80 growth-oriented business solutions in 30 countries. Bridging the gap between academic research and real-world experience, Business on the Edge shows how businesses can reduce risks, cut costs, and increase profits, all while creating economic opportunities that transform communities"--
650		4	_aПідприємництво _xПрибутки _xПланування _zКраїни, що розвиваються
650		4	_aПідприємництво _xМенеджмент _zКраїни, що розвиваються
700	1		_aBlock, Emily S., _eauthor.
942			_2lcc _cBOOK